- There are 4.1 billion Internet users in the world as at December 2018. This is compared to 3.9 billion Internet users in mid 2018 and about 3.7 billion Internet users in late 2017.
- Asia has the most Internet users of all continents — accounting for 49 percent of all Internet users (down from about 50 percent in 2017 and up from about 48 percent mid 2018). Europe is a runner up with 16.8 percent of all Internet users.
- China has the most Internet users of all country. At over 802 million Internet users at the time of writing this, China currently accounts for almost 20 percent of Internet users worldwide. It is trailed by India, with over 500 million Internet users.
- The number of people using the Internet in China is more than double the population of the U.S. and more than the combined population of the U.S., Japan, Russia, and Mexico.
- 98 percent of Internet users in China are mobile.
- Iceland is the country with the highest Internet penetration in the world — with an impressive 100 percent of its citizens using the Internet.
- The Internet influenced retail sales to the tune of £2.84 trillion in 2018 and is expected to influence retail sales to the tune of £3.45 trillion in 2019.
- With over £200 billion Internet ad spend compared to a TV ad spend of £190 billion, global Internet advertising spend exceeded TV advertising spend for the very first time in 2017.
- An estimated 1.92 billion people are expected to purchase something online in 2019.
- 80 percent of Internet users in the U.S. are expected to make a purchase online in 2019.
- Over 4 million blog posts are published on the Internet every day.
- Over 500 million tweets are sent every day.
- Over 5 billion Google searches are made every day.
