It’s All About The Brand
When it comes to writing a blog you want to make sure that you stick to what people expect of your brand.
If you know your brand is recognised for its friendly tone of voice and is accessible to your customers, then your blog also needs to do the same.
It’s getting this brand message across that’s incredibly important and will attract customers who are already aware of your brand to become more invested in your blog – as well as drawing in potential targets too.
Research Your competition
Already know someone in your sector who has an effective blog?
One of the most productive things you can do is see what the competition are up to if you really want to make a success of your own content.
You can learn from their mistakes and successes when it comes to your own content – and then you can build upon what you learn to achieve blogging success!
Proof Read the blog
There’s nothing worse than content littered with grammar and spelling mistakes – It looks SO bad!
It can be a huge turn off; how can you expect your reader to trust you if you can’t spell things right?
Not only this, but it will make your blog look unprofessional.
It’s always best to ensure you have someone else cast an eye over your work before it goes live – just to be sure you haven’t missed anything.
Recycle your content
If you’re working for a busy business you might be wondering how you’re supposed to find the time to blog once a week.
Well, you don’t always need to have something new to post. Reusing content in a new format is a great way to push out new content without needing to spend time writing and planning it.
Why not turn your most popular blog into a visual – more people are likely to find this interesting and take a look.
Be different – think outside the box
When it comes to blogging, there isn’t just one way to do it.
There are in fact plenty of enticing ways to create content that your readers will really appreciate.
In fact, blogging isn’t just about writing. It’s also about videos, podcasts, pictures and whatever you can think of thats different!
Creating content isn’t limiting, it’s a whole world of creativity that’s sure to be fun to explore.
As long as you make it relevant and useful, your audience will love it all the same.
Make your content sharable!
Once you know your audience and what they might be intrigued to read, you need to create content that they’re going to want to share.
Not only will people sharing your content raise the brand awareness of your company, it will also help you to figure out your most effective pieces of content in your whole strategy.
Shares also increase the click through rate to your website, which in turn may lead to more people buying your products/services.
Ensure that you blog feeds through onto all your active social media channels, for example Facebook, Twitter and LinkedIn, this will help to increase the reach of your posts and help spread the word while giving the post more chance to be shared and liked!
All this can be done quickly and easily by using dlvr.it.
GTDAB BLOGGING
If you don’t have time to blog for your company and want to – here at Give The Dog A Bone, we have a fantastic Marketing Team that are here to offer a helping hand and write relevant copy for you or our business. If you’re interested or simply would like some more information, please don’t hesitate to get in touch on 01565 740165!