Mentioned by some as “the future”, Digital Marketing is very popular with marketeers and companies alike.
Whether you are a tiny company based in Cheshire or a global organisation blogging is a key element to your online marketing strategy. Here are a few reasons why you and your company should be blogging! 1) A blog drives traffic to your website 2) Increase your Search Engine Optimisation (SEO) 3) Positions your...
What is Search Engine Optimisation (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to...
Understand your audience If you don’t know who your audience is, it doesn’t matter what tools and apps you have in place. So, the first step is to define your target audience. Take your typical customers. Are they male or female? What age are they? Are they Millenials, Gen Xers or baby boomers? Where...
Online marketing can seem like a blur when you’re used to more traditional forms of advertising. We’ll admit, it probably doesn’t help that we use so many acronyms such as PPC, SEO and CRO. It makes online marketing seem endlessly complicated, when, in reality, there are simple steps you can take to streamline your campaign...
We appreciate rebranding your business can be a daunting task and is not necessarily the way forward for your company. However, sometimes a brand refresh can breathe new life into a company or product and as long as it is done at the right time and for the right reasons, it can help move...
We love working for all of our clients, and our jobs gets even better when we receive feedback like this! “I have enjoyed a great working relationship with GTDAB for a number of years, and have always been impressed by the quality of their work, and the timely manner in which projects are completed....
Rebranding your company doesn’t come without risk. Yes, you (should) end up with a shiny new logo, new marketing material and maybe even a brand spanking new website, but you do run the risk of losing your already built-up audience. If you’ve done things correctly, your brand should be recognised within your industry and...
Marketing Manager at Give the Dog a Bone These days it is common practice for both new and well-established brands to use social media to grow their following, generate leads and increase sales and market exposure. With all the different social media platforms available, it’s easy to feel overwhelmed when building your brand. But...
Include your visual brand No matter what type of marketing you’re trying to implement for your business, you must always reinforce your visual brand, and email marketing is no different. Always ensure your logo and brand style is reflected throughout any email campaign. Subject Lines Always keep it strong but simple – we’d...
Have you often wondered why your carefully planned email campaign doesn’t receive the interaction that you had hoped for? One of the most common reasons for this is that your email actually arrives in your recipients junk folder rather than their inbox. There are many reasons why this could happen, from poor domain authentication,...