Since 2004 our business has continued to grow by successfully helping to grow the businesses of our clients.
Cloud computing continues to change the way businesses conduct business. Internet marketing has greatly been impacted by this new trend. This is because of the numerous benefits that cloud computing offers such as transforming the way marketers interact with customers. Cloud computing has also made the storage as well as the distribution of data...
Imagine you pick up a book – it’s a single piece of content that you’re very likely to read from beginning to end. A newspaper – there’s more variety, but you’ll probably read three or four articles in full. What happens though when you get to the internet and are swamped by choice? With...
In 2008, a small ‘micro-blogging’ platform, Twitter, was slowly starting to gain momentum. Limited to only 140 characters. Fast forward to 2016 and whether you love it or hate it, you’re probably on Twitter too. It’s found a firm seat in the top three most popular social networks in the UK, with a global audience...
Here at Give The Dog A Bone we’d hate to bombard you with unwanted emails! We thought you’d appreciate this short clip of how to deal with pestering email campaigns! It happens to all of us: you unsubscribe from an unwanted marketing email, and a few days later another message from the same company...
Content is what inspires, educates and compels your users. It inspires them to try new things, educates them to take action and encourages them to come back for more. It also helps search engines to pick up your website for certain search phrases and terms. The challenge is that now your users are expecting...
For many of our clients they now boast a fully responsive website. Interested in seeing how well your website responds? If you haven’t updated your website yet, test out it’s performance with this quick test! CLICK HERE
Follow Daily Themes Choosing themes for specific days of the week will make it easier to come up with content for your social media accounts. Recurring themes also create consistency for your brand and give your audience something to look forward to every day. Try one or a combination of these themes and see what receives the most engagement from...
Old Media Meets The Web The Wall Street Journal Some things never change — one being that most of the Wall Street Journal’s website is behind a paywall. BBC No one would accuse the BBC’s current website of being the prettiest site around, but the British network has come a long, long way from...
Cost per action, or CPA – sometimes referred to as cost per acquisition – is a metric that measures how much your business pays in order to attain a conversion. Generally, your CPA will be higher than your cost per click or CPC, because not everyone who clicks your ad will go on to...
So how do you go about lowering the price you’re paying for each click, while sustaining the value of you visits? There are to key paths: raise you quality score Google has created an automated system that offers pricing discounts to well-managed PPC campaigns with high Quality Scores. Currently, accounts with quality scores of...