Understanding business teams Relying on spreadsheets can no longer support today’s mobile employees. Business teams now both want and need to work in a more agile way and this will accelerate even further as the digitally-savvy ‘millennials’ enter the workforce. Therefore, business leaders need to understand how their teams are working today, and also...
Jump Xtreme Lands With A Bounce!
We’re really excited to have been a part of the Jump Xtreme Tamworth website and park launch! After being involved with the project right from the start, developing the brand, website and other marketing collateral we can now finally celebrate it’s grand opening! From start to finish Give The Dog A Bone have worked closely with Jump Xtreme to...
Realising Real ROI on your Digital Advertising
UK businesses are spending a lot of money on advertising. How much of that is being spent well is a matter of debate. 2015 saw expenditure reach £20.1 billion – £8.6bn of which was spent on digital channels, and £2.6 billion on mobile. Digital advertising is a high growth, high potential area, and one that’s...
Blogging For Your Business
It’s All About The Brand When it comes to writing a blog you want to make sure that you stick to what people expect of your brand. If you know your brand is recognised for its friendly tone of voice and is accessible to your customers, then your blog also needs to do the...
Microsoft Paying £18bn for LinkedIn
Microsoft has announced that it is buying the professional social networking website LinkedIn for £18bn in one of the biggest tech deals in history. LinkedIn’s share price rose by 50% when the news broke. Analysts say the deal will help Microsoft boost sales of its business and email software. Ever had one of those...
What Do Your Brand Colours Say About Your Company?
Customer Experience Tools that Benefit Businesses and Customers
ECOMMERCE EMAILS SHOULD BE MOBILE OPTIMISED Email is still one of the biggest ROI drivers in ecommerce. Referral schemes or email offers sent via newsletters can often start a new relationship with a business, or they can bring a lost client back. Presenting new products and deals in the form of a newsletter can...
Guidelines for…
Exceptional Web Design, Usability, and User Experience Simplicity While the look and feel of your website is important, most visitors aren’t coming to your site to evaluate how slick the design is. Instead, they’re coming to your site to complete some action, or to find some specific piece of information. Adding unnecessary design elements (i.e.,...
The end of the Twitter word count?
Microblogging site Twitter is to stop counting photographs and links in its 140-character limit for tweets, according to a report from Bloomberg. The change could be made within the next two weeks! The company has not yet commented on the report. But in January, founder Jack Dorsey said Twitter would explore ways of enabling its users to...
Retargeting
Retargeting works by keeping track of visitors to your website and displaying your ads as they move around the web and visit other websites. On a technical level, this is done by placing anonymous retargeting “cookies” in the browser of those who visit your website. This enables retargeting platforms such as AdRoll to display...