Whether you are a large or small business, creating effective but low cost marketing strategies is very important. The following tips will cost you nothing and allow any marketing budget your company does have to be used elsewhere. 1. Social Media There are plenty of businesses out there that still aren’t using social media, if your...
The rise of the e-brochure
Unless you have had your head in the sand for the past few years you will have heard of an e-brochure. Also known as a Digital Brochure, it is a way of digitally showcasing your business offering on the internet. But why? Surely people still like to hold a glossy brochure, have something to...
Reasons for using Outdoor media advertising
Advertising is an important part in any business. It is the fastest growing traditional medium in the UK. Outdoor Advertising is the only form of advertising that is able to target the mass market. It targets daily commuters and basically anyone who is outside their homes. And with the fast- paced lifestyle that people...
Why You Should Be Using Digital Games In Your Content Marketing
Content marketing, can be dull… There are heaps of content marketing out there that is: – Identical – Duplicated – Stagnent – Lifeless Most content out there doesn’t stand out, let alone generate much interest, engagement and convert your visitors into leads! You NEED to stand out… All marketers operate with limited budgets, so...
POP3, IMAP and Exchange
Nowadays emails are a vital part of any successful business, but are you aware of the different options available to your company? It is important to know the difference between the various solutions to ensure you choose the one which suits your companies needs. In this post I will run through the basic pros...
How to deliver an Influential Presentation
Giving presentations can unnerve even the most confident of business people. You have to make a good first impression visually, ooze expertise and remain calm and composed. Today’s tips will guide you on doing just that. Whether you’re an amateur at business presentations, or merely want to refresh the way you do it, these...
5 Tips for Effective Web Design
Simply creating a web presence for your company is easy these days. There are many companies out there offering quick setup, templated websites but for your business to really stand out from your competitors we’d suggest you consider bespoke web design tailored to your company’s needs. There are various aspects of effective web design and depending on what...
The CMS Choice: Drupal vs WordPress
When making a decision about which Content Management System is best for you and your business, there are many different factors to get your head around. Generally, you have two main choices, which are Drupal and WordPress. Both of these systems have benefits and draw-backs, so really, the decision is left up to which...
Install a HTML Email Signature
Many of our clients have asked us how to setup an HTML signature in Outlook, so we have put together the following steps as a quick guide to assist you with adding a HTML Email Signature in Microsoft Outlook 2013 on a Windows computer. 1. Launch windows explorer 2. Copy the following text and...
Google have changed their typeface.. But why?
You may have noticed whilst using Google (the World’s most popular search engine), that something has changed… Google have recently altered the typeface used in their logo. The new playful font choice seems to be attempting to convey the cutting edge company that Google are. The original serif typeface which we have come to...