You may have noticed whilst using Google (the World’s most popular search engine), that something has changed… Google have recently altered the typeface used in their logo. The new playful font choice seems to be attempting to convey the cutting edge company that Google are. The original serif typeface which we have come to...
Twitter: Is your company doing it right?
Twitter is a great way to drum up potential business for your company. However, so many businesses seem to think it’s ok just to type any old thing in to their tweets and expect it to have positive results. In this post, I’ll explain some do’s and don’ts for you to consider whilst trying...
Organic (Natural) Search vs Pay per Click (PPC)
What is the difference between Natural and PPC? The difference between the two types of search results is quite simple… Organic (Natural) is traffic arriving at your website via affective SEO performance which means it’s FREE, where as PPC (Pay Per Click) as suggested by it’s name means you have to pay to have your...
CMS vs Static Websites
One of the most important decisions you need to make when having your website built is deciding whether you require a Content Management System (CMS) or a static website. Although, this is an important decision to make the right choice is actually quite easy – You simply need to decide whether you would like to...
Google Reveal Surprise Name Change
Google will soon be operating under a new parent company called Alphabet Inc. A rather surprising piece of news for the digital world and beyond, as Google has now become one of the worlds most recognisable companies. The search company will retain it’s best-known features including, YouTube, Android, search and apps. Some of the...
What is an e-Brochure?
e-Brochures (also known as Digital Publications) are a modern way to promote your business whilst offering your customers a way to interact with an otherwise static form of media. Take your existing printed company brochure for example, if this is converted into an e-Brochure, it will offer your customer the chance to zoom, access linked content and...
What is Responsive Web Design & is it for you?
As technology develops in the form of smartphones and tablets so does web design. Before the development of the growth of mobile devices us web designers simply had one main target to achieve and that was to ensure our websites displayed consistently across a range of browsers and operating systems. However, now the aim...
5 Social Media Marketing Tips
Over recent years social media has become the pinnacle in promoting your business to a wider audience online. We have listed a short taster of points to consider… 1. Increase website traffic using social media… Social media can be a great way to increase the chance of a potential client or customer arriving at...