A strong brand is hugely important and a great place to start is with your logo.
Rebranding your company doesn’t come without risk. Yes, you (should) end up with a shiny new logo, new marketing material and maybe even a brand spanking new website, but you do run the risk of losing your already built-up audience. If you’ve done things correctly, your brand should be recognised within your industry and...
Businesses can often change direction but when they do important focus must be placed on branding. If your business is changing then your branding must adapt to match it, these tips will safely guide you through the rebranding process making sure your business and your brand stand out by the end of it. If...
Branding isn’t just your logo, it also includes everything from your website, the way your customers experience your staff, social media, to the way you answer your phone. Your brand is the way you are perceived. It is important to be aware of your brand experience and have a plan to create the brand...
Generally speaking, every brand should have guidelines in some form. A company’s brand is reflected in not only their logo and colour palette but also the copywriting style within their website and other marketing material. As a business, your brand has to be consistent and recognisable in order to build trust with customers and...
You may have noticed whilst using Google (the World’s most popular search engine), that something has changed… Google have recently altered the typeface used in their logo. The new playful font choice seems to be attempting to convey the cutting edge company that Google are. The original serif typeface which we have come to...