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Rebranding your company doesn’t come without risk. Yes, you (should) end up with a shiny new logo, new marketing material and maybe even a brand spanking new website, but you do run the risk of losing your already built-up audience. If you’ve done things correctly, your brand should be recognised within your industry and...
If you’re looking to improve the basic search performance of your website, then this blog will be extremely useful! Follow our five suggestions to improve your search engine optimisation and watch your website rise to the top of the search engines. Keywords are Key The number one driver of visitors to your website is...
Marketing Agencies have the ability to prove ROI on your marketing activities. Proving ROI on marketing activity is not an easy thing. If specific measurement is what you require, become a true partner with your agency and the results will be magical. Marketing Agencies can present you in a better light than you could...
Marketing Manager at Give the Dog a Bone These days it is common practice for both new and well-established brands to use social media to grow their following, generate leads and increase sales and market exposure. With all the different social media platforms available, it’s easy to feel overwhelmed when building your brand. But...
Include your visual brand No matter what type of marketing you’re trying to implement for your business, you must always reinforce your visual brand, and email marketing is no different. Always ensure your logo and brand style is reflected throughout any email campaign. Subject Lines Always keep it strong but simple – we’d...
Have you often wondered why your carefully planned email campaign doesn’t receive the interaction that you had hoped for? One of the most common reasons for this is that your email actually arrives in your recipients junk folder rather than their inbox. There are many reasons why this could happen, from poor domain authentication,...
Whether your company already uses email marketing or you are trying to decide if it’s a good strategy for you, there are some pros and cons you should consider. PROS Email Marketing is affordable, depending on the size of your data set you could pay from £30 – £150 + VAT per month to...
Effective content marketing is all about the pull, not the push. Business blogging is a great way of achieving this. In fact, marketers who implement a strategic blogging game plan generate up to 67% more leads than those with no clue as to what they are doing, which is why you need to keep...
Successful content marketers experience 7.8x more website traffic than businesses that don’t produce quality content While high-quality content is difficult to produce without the skills and knowledge, the outcomes of it can be very rewarding. People who succeed at becoming leaders in the world of content marketing are producing compelling and engaging content. The...
Cloud computing continues to change the way businesses conduct business. Internet marketing has greatly been impacted by this new trend. This is because of the numerous benefits that cloud computing offers such as transforming the way marketers interact with customers. Cloud computing has also made the storage as well as the distribution of data...