PPC is often viewed by clients as a quick and almost instant way of ranking effectively on Google or other major search engines.
In today’s fast-paced, interconnected world, the success of any business hinges on its ability to adapt to the digital landscape. Digital marketing has become a cornerstone of modern business strategy, and understanding why it’s crucial for your business is paramount. In this blog post, we’ll delve into the reasons why digital marketing is indispensable...
Our relationship with Hummingbird Hearingcare began when they reached out to us, attracted by our proximity to their head office in Tarporley, Cheshire. However, over time, our collaboration has blossomed into a strong and ongoing partnership that continues to thrive. During our initial discussions with Hummingbird Hearingcare, we took the time to understand their...
Give the Dog a Bone has been working closely with Metropolitan Insulation, one of our longest-standing clients, for many years. Our partnership began when they found us via Google and chose us as their marketing agency. Since then, we’ve developed a close relationship with Metropolitan Insulation as they’ve grown from a small office to...
In the digital age, having a strong online presence is essential for businesses of all sizes. With so much competition, it can be difficult to stand out and get noticed. However, there are several proven strategies that can help boost your brand’s online visibility and drive more traffic to your website. Here are 7...
Online marketing can seem like a blur when you’re used to more traditional forms of advertising. We’ll admit, it probably doesn’t help that we use so many acronyms such as PPC, SEO and CRO. It makes online marketing seem endlessly complicated, when, in reality, there are simple steps you can take to streamline your campaign...
Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analysing the performance of your account and making the following adjustments to optimise your campaigns. Add...
Cost per action, or CPA – sometimes referred to as cost per acquisition – is a metric that measures how much your business pays in order to attain a conversion. Generally, your CPA will be higher than your cost per click or CPC, because not everyone who clicks your ad will go on to...
So how do you go about lowering the price you’re paying for each click, while sustaining the value of you visits? There are to key paths: raise you quality score Google has created an automated system that offers pricing discounts to well-managed PPC campaigns with high Quality Scores. Currently, accounts with quality scores of...
Cost Per Click (CPC) refers to the actual price you pay for each click in your-pay-per-click (PPC) marketing campaigns. what is a cpc? A “click” on one of your PPC text ads represents a visit, or an interaction with your company’s products/services. Every click in a PPC campaign represents attention from a person who...
Quality Score is Google’s rating of the quality and relevance of both keywords and PPC ads. It is used to determine your cost per click and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your QS depends on multiple facts, including: Your click-through rate (CTR) The relevance...