Ensuring your website not only looks great but is also ranked by the most popular search engines is one of the greatest tasks in marketing your business online.
To help businesses build cutting-edge and competitive marketing strategies in 2023 the team at Give The Dog a Bone have put together a guide of marketing trends to watch in the next year. Influencer marketing will evolve Influencer marketing really picked up steam in 2022, 89% of marketers who currently engage with influencer marketing...
Your website should be a guided tour for your users, not a journey without a map. You want your users to have an easy and effective journey that allows them access to information quickly. If they are unable to find what your business offers, how you can be contacted or other key points of...
Your website is like an ongoing conversation with your audiences. It’s the 24/7 face of your business, so it should always be communicating and representing you in a powerful manner. Taking some time every now and then to evaluate how effective it is can make all the difference between capturing attention or losing potential...
Why you should be doing content marketing for your business! Increased Organic Visibility & Traffic Content helps to build organic visibility, both directly by appearing for long tail searches and indirectly by supporting the primary category, service and product level pages with supplementary information around niche topics. Nowadays, it is common to see sites...
Whether you are a tiny company based in Cheshire or a global organisation blogging is a key element to your online marketing strategy. Here are a few reasons why you and your company should be blogging! 1) A blog drives traffic to your website 2) Increase your Search Engine Optimisation (SEO) 3) Positions your...
What is Search Engine Optimisation (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to...
Online marketing can seem like a blur when you’re used to more traditional forms of advertising. We’ll admit, it probably doesn’t help that we use so many acronyms such as PPC, SEO and CRO. It makes online marketing seem endlessly complicated, when, in reality, there are simple steps you can take to streamline your campaign...
What is SEO? In short, search engine optimisation (SEO) is the term for increasing the position your website appears in search engines such as Google, Bing and Yahoo without paying the search engine (Pay Per Click) for the privilege. Websites are ranked based on what the search engine believes is relevant content for the...
Ok, you’ve been appointed as the person in your business that needs to create content for the website and blog. How do you stay focused and assign time to get the job done? Here’s four tips to help you along your way! Set Aside Time Every Day It sounds easy, doesn’t it? You have...
In the modern age, a website is no longer a luxury item your business owns, it’s vital. Your website is usually the first thing that potential customers see, and it needs to give off the right impression about you and your business. It’s vital that you treat your website as part of your business...