Ensuring your website not only looks great but is also ranked by the most popular search engines is one of the greatest tasks in marketing your business online.
Ok, you’ve been appointed as the person in your business that needs to create content for the website and blog. How do you stay focused and assign time to get the job done? Here’s four tips to help you along your way! Set Aside Time Every Day It sounds easy, doesn’t it? You have...
In the modern age, a website is no longer a luxury item your business owns, it’s vital. Your website is usually the first thing that potential customers see, and it needs to give off the right impression about you and your business. It’s vital that you treat your website as part of your business...
If you’re looking to improve the basic search performance of your website, then this blog will be extremely useful! Follow our five suggestions to improve your search engine optimisation and watch your website rise to the top of the search engines. Keywords are Key The number one driver of visitors to your website is...
Be wise when selecting your keywords You should write your content for your audience and not the search engines. You must however include a little optimisation. When it comes to optimising: Include a selected keyword in your copy/content. Don’t mention it too many times! Select one primary keywords and some supporting ones to go...
Over recent years there has been a love-hate relationship with email marketing as digital marketing has matured, but the channel continues to hold it’s top spot for returning investment… 1. Email leading the ROI charts 73% of company respondants rate email marketing as ‘excellent’ or ‘good’ for the company when it comes to return on...
Finding the right/best key phrases for your website is an extremely important part of SEO and arguably the most important activity you will undertake on your website. Ranking for relevant and correct keywords can either make or break your website. This is not simply a case of finding the phrases with he highest search...
This blog will show you how you can now make changes to your websites to improve your visibility on search engines. title tags The Title of each page on your website should be an accurate, concise description of the content on the page. This is a very important element of “On Page” Search Engine Optimisation. Here...
This blog will help you turn your existing website into a fully operational marketing tool. Not only improving your website’s search engine visibility online, but building traffic to your website and converting visitors into customers. The first stage is to check whether it is achievable with your current website and whether you should use your...
A pages description meta tag gives Google and the other search engines an overview of what the page is all about. The description meta tag can be a sentence or a short paragraph. These tags are important because Google may use them as snippets for your pages when searched by users. Using Meta tags...
Page Titles A Page Title is one of the most important on-page ranking factors and should be treated with care! Your page title tag shows up in Search Engine result pages. Search engines such as Google Yahoo, and Bing use the title tag for the page results. Page Titles are usually around 50-60 characters...