Ensuring your website not only looks great but is also ranked by the most popular search engines is one of the greatest tasks in marketing your business online.
Search Engine Marketing or SEM , is one of the most effective ways to get your business noticed in an increasingly large and competitive market. Search Engine Marketing is a way of marketing a business through the means of paid advertising that come up on search engine results pages. There adverts are usually found...
There are some critical mistakes that you can make when making efforts to improve your online search performance. Even worse you may come across organisations who deliberately apply these techniques to bring about search performance improvement. We call these techniques ‘Black Hat SEO’. Best advice is to avoid them at all costs; they may...
What is the difference between Natural and PPC? The difference between the two types of search results is quite simple… Organic (Natural) is traffic arriving at your website via affective SEO performance which means it’s FREE, where as PPC (Pay Per Click) as suggested by it’s name means you have to pay to have your...