Put simply, social media is primarily online media that allows instant and social interaction.
Marketing Manager at Give the Dog a Bone These days it is common practice for both new and well-established brands to use social media to grow their following, generate leads and increase sales and market exposure. With all the different social media platforms available, it’s easy to feel overwhelmed when building your brand. But...
As a company, it’s likely that you already have 101 tasks to complete day-to-day, so finding time to manage a social media strategy can sometimes be tricky. No doubt, you’ll be looking to improve your footprint in the world of social media, because that’s what everybody seems to be doing – including your competitors!...
When promoting your company through social media it’s important to show your brand in the best light possible. Due to the quick scroll nature of social media platforms, one of the easiest ways to catch your audiences attention is through strong imagery. However, a common issue with uploading images to the various platforms is...
Instagram hides ‘likes’: Instagram is hiding the ‘likes’ count on the app in several countries to remove social pressure on users. This update allows only the user to see the number of likes a post has received. The followers of the user won’t be able to see it. The photo and video-sharing social networking...
LinkedIn has many features for the brand and social media marketer. You can establish your expertise through the LinkedIn content platform, interact with your community via brand pages and groups, and reach out to others via LinkedIn messaging. Research other businesses. A lot of businesses are on LinkedIn. If you’re interested in working with a...
Changes to Twitter that will see individuals and businesses able to create longer tweets will come into effect on 19 September, the company has confirmed. For many, the 140 character limit is a struggle – particularly when talking to more than one person at a time. But Twitter didn’t want to specifically extend the...
7 Hashtags to Follow With the 2016 US presidential election inching closer, candidates are ramping up their social media efforts. While 2012 was considered the first social media election, its 2016 successor will likely blow it out of the water in terms of engagement and overall impact. Below are seven election-related hashtags to follow...
Microsoft has announced that it is buying the professional social networking website LinkedIn for £18bn in one of the biggest tech deals in history. LinkedIn’s share price rose by 50% when the news broke. Analysts say the deal will help Microsoft boost sales of its business and email software. Ever had one of those...
Microblogging site Twitter is to stop counting photographs and links in its 140-character limit for tweets, according to a report from Bloomberg. The change could be made within the next two weeks! The company has not yet commented on the report. But in January, founder Jack Dorsey said Twitter would explore ways of enabling its users to...
Images Unlike on Twitter where you can choose to include an image in your tweets, adding an image is required for you Facebook post/ad. The recommended size of your images should be 1200 by 627 px. Facebook lets you choose up to 6 images to show in your ad, this will rotated as the...