Whether your website is a large corporate site, or a small brochure site for a local business, Give the Dog a Bone can help.
Imagine you pick up a book – it’s a single piece of content that you’re very likely to read from beginning to end. A newspaper – there’s more variety, but you’ll probably read three or four articles in full. What happens though when you get to the internet and are swamped by choice? With...
For many of our clients they now boast a fully responsive website. Interested in seeing how well your website responds? If you haven’t updated your website yet, test out it’s performance with this quick test! CLICK HERE
Old Media Meets The Web The Wall Street Journal Some things never change — one being that most of the Wall Street Journal’s website is behind a paywall. BBC No one would accuse the BBC’s current website of being the prettiest site around, but the British network has come a long, long way from...
In the not too distant past, the main approach towards ensuring a great online experience for both desktop and mobile users involved creating completely separate pages. This was time consuming, required double the amount of work and resources, could lead to possible lapses in continuity across devices and offered poor scalability. This gave rise...
fCustomer relationship management are centralised databases CRMs store all your prospect information in one place, so you never need to dig through your own files to find something. CRMs automate data entry With CRM, you never need to spend time logging emails, calls or meetings again. It’s all do automatically! CRMs include your prospects’...
Google page load speed plays an important part in your websites success. The page load speed impacts the user experience and total number of conversions you ultimately get. A 1 second delay in page load time results in: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions 47% of people...
Page Content Since search engines are increasingly placing more emphasis on content, and in particular text, it is very important to include a considerable amount of text on your pages. However, it is even more important that visitors have a good experience when visiting your website, so the quality of your content and relevance to...
This is clickable text that users/visitors to your site will see as a link. This link tells users and Google information about the page. The better the anchor text the easier it is for users to navigate and for Google to understand what you’re linking is about. DO’s The text you use for the...
A pages description meta tag gives Google and the other search engines an overview of what the page is all about. The description meta tag can be a sentence or a short paragraph. These tags are important because Google may use them as snippets for your pages when searched by users. Using Meta tags...
Creating descriptive categories and filenames for your content on your website can not only help keep your site tidy and organized – it can lead to more accessible crawling by search engines. Lots of URLs can be confusing and unfriendly to the average user – visitors may be intimidated by extremely long, cryptic words....