Once you’ve caught their eye, you still need to drive them to engage with your website and not move away to your closest competitor.
This is clickable text that users/visitors to your site will see as a link. This link tells users and Google information about the page. The better the anchor text the easier it is for users to navigate and for Google to understand what you’re linking is about. DO’s The text you use for the...
Creating descriptive categories and filenames for your content on your website can not only help keep your site tidy and organized – it can lead to more accessible crawling by search engines. Lots of URLs can be confusing and unfriendly to the average user – visitors may be intimidated by extremely long, cryptic words....
Users know good content when they see it and could potentially direct other visitors via blogs, social media, email etc. Creating compelling and useful content and information is likely to influence your website more than many other factors. Consider the words visitors on your page may use – someone with a lot of knowledge...
The navigation is key to helping visitors efficiently and quickly find the content that they want/need. Allows the search engine to realise what content on the site is important and what role the page plays in comparison to the whole site. All sites should/do have a ‘home’ page, this is usually the most popular...
How to make the most out of your website Make sure your site has a clear plan to users with links that point to the most important areas of you website. This makes it easier for visitors. Do not crowd your site up with links; keep them to a reasonable number on each page....
Promote your website in the right ways: Most of the links to your site will be gained through time as people will discover your content through searching or other ways to link to it. Effectively promoting your new content will lead to faster discovery by those who are interested in your websites subject and...
Your website is perhaps the most powerful tool your business has. With more and more people exclusively using their site to attract new customers, close deals and advertise their company, it is vital that every competitive company makes sure their web presence is aesthetically pleasing, optimised for the user and a real endorsement of...
Basic mistakes are the worst kind of mistakes, don’t you think? Are you fouling foul of these six very basic parts of your website? If so, fear not – they’re easy to fix! In 2015, a successful website can be crucial for your business, but often, people get distracted and neglect their website. In...
Picking the right domain name for your company is almost as important as picking your company name. Take your time to choose the right one – remember this will be your web identity and will need to represent your company correctly as well as be easily found by a prospected customer. Obviously, your first choice...
Make your site easier to navigate: The navigation is key to helping visitors efficiently and quickly find the content they want/need. Allows the search engine to realise what content on the site is important and what role the page plays in comparison to the whole site. All sites should/do have a ‘home’ page, this...