Founded in 1976, Omser (Scotland) LTD stands as a successful family-owned enterprise with its headquarters located in Gartocharn, near Glasgow. Over the years, they have established a reputable presence, providing exemplary sales and service support to an extensive customer base spanning the United Kingdom and beyond.
Omser approached us when their previous web developers informed them that support for their existing website would cease. Moreover, they were given a limited grace period to replace their old website. This prompted us to swiftly embark on the development of a new eCommerce website, not only as a substitute for the former solution but also to enhance its functionality.
While the website’s front end had served its purpose well, Omser identified areas for improvement in the admin/back-end section. Despite a few glitches in the filter functionality, customers could navigate and make purchases seamlessly. However, Omser aimed to streamline the process in the back end.
The website prominently features products from their partner Brady, and managing these was previously a laborious task. In collaboration with our lead developer, we implemented a CSV import function, allowing the client to efficiently modify and upload data whenever new products were added, removed, or edited by Brady. This enhancement saves Omser considerable time, enabling them to redirect their efforts elsewhere within the company.
Recognising a lack of regular graphical updates and supplementary content on their previous website, Omser desired a platform that provided important information to customers about their products and applications. To address this, we incorporated functionality for adding supplementary pages, along with a hero banner and a quick link section for promoting new products or offers.
Looking ahead, we’ve committed to providing additional marketing services for Omser. This includes creating promotional graphics and developing content for the additional industry/application pages incorporated during the website build. We anticipate evolving the eCommerce functionality as the client’s requirements change, and we are dedicated to offering ongoing support and maintenance for the website as needed.
Click here to see more of the work produced by Give the Dog a Bone for Omser.
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