- Creating descriptive categories and filenames for your content on your website can not only help keep your site tidy and organized – it can lead to more accessible crawling by search engines.
- Lots of URLs can be confusing and unfriendly to the average user – visitors may be intimidated by extremely long, cryptic words.
- Users will have a hard time remembering/reciting the URL.
- Visitors may think that the entire URL is not needed; they may then take a portion of this and break the link – therefore resulting in them not being able to see the page.
- Remember the URL is displayed as part of search result in Google along with the snippet and site title.
- Even though Google is good at crawling all types of URL, spending the time to make your URLs as simple as possible for both user and search engine can help.
DO’S
- URLs with words that are relevant to your sites content and structure.
- Make it friendly and welcoming or them when navigating your site.
DON’T
- Use long, unnecessary URLs.
- Choose and use generic page names.
- Using excessive keywords – this does not make a difference to how much you will come up in a search!