To help businesses build cutting-edge and competitive marketing strategies in 2023 the team at Give The Dog a Bone have put together a guide of marketing trends to watch in the next year.
Influencer marketing will evolve
Influencer marketing really picked up steam in 2022, 89% of marketers who currently engage with influencer marketing will increase or maintain their investment next year.
When marketers collaborate with influencers and industry thought leaders in their industry, they can expand brand awareness and gain fans from the influencer’s own audience.
Can’t afford to hire a celebrity influencer with millions of followers? That’s okay. In fact, more than 56% of marketers who invest in influencer marketing work with micro-influencers.
Micro-influencers bring an unrivalled level of engagement to social media. Despite having a smaller following than traditional influencers, their posts often resonate more deeply with viewers due to the unique connection they have created with each user in their network.
Influencers have become an integral part of many industries, converting leads and connecting with audiences to grow brand awareness. They provide a specialised service that can foster growth for those seeking expanded opportunities.
Because micro-influencers are still considered “everyday” people (unlike hard-to-reach celebrities), their audiences are more likely to trust their opinions and recommendations.
Keep videos short
A staggering 90% of marketers using short-form video will increase or maintain their investment next year, and 1 in 5 marketers plan to leverage short-form video for the first time in 2023.
Short-form videos have become an increasingly popular tool for B2C and B2B marketers. They allow audiences to quickly gain insight on products, brands or services without having to invest a large amount of time watching long-form content – often making them much more effective than their longer counterparts.
Not only does it take less bandwidth to create a short-form video, but this type of format aligns well with the fast-paced attention spans of online audiences in a variety of demographics. This is likely why platforms like TikTok, Reels, and — in previous years — Snapchat have gained quick growth and marketing interest.
More businesses will leverage SEO to concur search traffic
As marketers, we must ensure that our websites and content are as discoverable as possible — especially on Google — which can provide both long-term and short-term traffic returns. And, while SEO is not new, it’s strategies are becoming even more ingrained within modern day marketing strategies.
With the new year here, it looks like marketers are betting big on short-form video and influencer marketing. However, SEO is still going strong too – 88% of marketers with an SEO strategy plan to increase or sustain their investment in 2023 compared to 84% last year. It appears that no matter how trends change over time, a well-crafted search engine optimization strategy remains essential for success online!
As the interest and need for SEO strategies grow, so do all search optimisation opportunities. As Google algorithms have evolved, SEO has become about much more than churning out basic posts that answer simple search queries. Now, brands are investing in SEO experts who can help them with everything from search insights reports to multimedia optimisation.
Mobile optimisation will be even more important
Consumers are spending more and more time on mobile devices. In fact, more than half of annual online website traffic comes from mobile devices, including tablets.
As younger generations take the reins in terms of buying power, it’s increasingly essential for businesses to create mobile-optimised digital experiences. With Millennials and Gen Z staying so connected, companies need to make sure they are providing a fast-paced experience that will appeal to these audiences’ needs.
Above are just some of the reasons why:
- 33% of global marketers invest in mobile web design,
- 64% of SEO marketers call mobile optimization an effective investment
And, mobile experiences aren’t just important on brand websites, they’re also important in other key marketing strategies. For example, 56% of marketers who work with email are focused on delivering mobile email experiences to subscribers.
If you have a project that you’d like to discuss with us, then get in touch today for an informal chat with a member of our team. We’re on hand to help you and your business grow online.