Retargeting works by keeping track of visitors to your website and displaying your ads as they move around the web and visit other websites. On a technical level, this is done by placing anonymous retargeting “cookies” in the browser of those who visit your website. This enables retargeting platforms such as AdRoll to display...
Top tips when launching a social media campaign: 1) Be authentic – not promotional Avoid appearing overly promotional, because it won’t appeal to consumers and definitely won’t engage them to follow you. Instead try to tie your content into current events or cultural moments that are of interest to your audience. Not only responding...
Images Unlike on Twitter where you can choose to include an image in your tweets, adding an image is required for you Facebook post/ad. The recommended size of your images should be 1200 by 627 px. Facebook lets you choose up to 6 images to show in your ad, this will rotated as the...
Here are some key strategies for boosting your lead generation campaigns. Knowing your audience This is where it all starts. If you don’t know your audience, you won’t be able to make informed decisions about what content to write to meet their needs and interests. Get this right and the following points become that...
A blog is a discussion or informational site published on the World Wide Web. Blogging can be a right royal pain in the backside for many people who are short of ideas and pushed for time so I have put together a short list of things to help. Everyone will have different opinions on...
Creating a range of engaging content is essential to your marketing strategy. But how do you actually know if that content is engaging? Strategies need to be adaptable and versatile, ready to change in an instant to meet the ever-evolving needs of consumers. The only way to stay on top is by tracking your content...
In the not too distant past, the main approach towards ensuring a great online experience for both desktop and mobile users involved creating completely separate pages. This was time consuming, required double the amount of work and resources, could lead to possible lapses in continuity across devices and offered poor scalability. This gave rise...
fCustomer relationship management are centralised databases CRMs store all your prospect information in one place, so you never need to dig through your own files to find something. CRMs automate data entry With CRM, you never need to spend time logging emails, calls or meetings again. It’s all do automatically! CRMs include your prospects’...
Be wise when selecting your keywords You should write your content for your audience and not the search engines. You must however include a little optimisation. When it comes to optimising: Include a selected keyword in your copy/content. Don’t mention it too many times! Select one primary keywords and some supporting ones to go...
Snapchat, the video and picture messaging system that has exploded and changed the way in which we communicate with each other. More and more our society is in constant need of accessing information on their own time- getting what they want, when they want it. Snapchat fits this niche perfectly; creating a communication system...