1) Choose Your Objective What do you want to accomplish with your ad? Do you want people to visit your website, ‘like’ your Facebook page or claim an offer? Or do you want people to download your app? The main options used are to send people to your website and boosted posts, but there...
LinkedIn Advert Types Like Twitter & Facebook, with LinkedIn you have the choice to create either an Ad or a Sponsored Update. An ad is like your standard banner advertisement: it contains a picture and not much text, placed on the side of the screen. Here is what the ad would look like in...
You have a choice between several different options if you a looking to pay for advertising on Twitter. Promoted Tweets, Followers (Promoted Account), app installs or engagements, or video views on Twitter. When deciding between the options, think about what your goal is. Do you want people to view your blogs or visit the...
There are 3 levels to a Facebook ad campaign. The creation of the ad campaign begins with setting the objective of your campaign, then goes into deciding who you want to target with the ad and what pricing to set. The campaign finishes with the creative aspect of choosing images, and writing the copy....
Over recent years there has been a love-hate relationship with email marketing as digital marketing has matured, but the channel continues to hold it’s top spot for returning investment… 1. Email leading the ROI charts 73% of company respondants rate email marketing as ‘excellent’ or ‘good’ for the company when it comes to return on...
what is link building? Link building is the process of acquiring links from other websites to your own. This is an extremely important element to the SEO process – Google was initially built focussed primarily on links around the web. Onsite SEO: are the changes you make to your website, with the overall aim of telling...
Finding the right/best key phrases for your website is an extremely important part of SEO and arguably the most important activity you will undertake on your website. Ranking for relevant and correct keywords can either make or break your website. This is not simply a case of finding the phrases with he highest search...
Page Content Since search engines are increasingly placing more emphasis on content, and in particular text, it is very important to include a considerable amount of text on your pages. However, it is even more important that visitors have a good experience when visiting your website, so the quality of your content and relevance to...
This blog will show you how you can now make changes to your websites to improve your visibility on search engines. title tags The Title of each page on your website should be an accurate, concise description of the content on the page. This is a very important element of “On Page” Search Engine Optimisation. Here...
#1: Optimise the page your Adwords are being directed to You can spend all this money and time on your adwords campaign, but unless the page you’re sending people to is optimised, you’re wasting your time. Some key tips: Match your AdWords headline to your landing page headline. Ensure that your landing page’s call...