Users know good content when they see it and could potentially direct other visitors via blogs, social media, email etc. Creating compelling and useful content and information is likely to influence your website more than many other factors. Consider the words visitors on your page may use – someone with a lot of knowledge...
The navigation is key to helping visitors efficiently and quickly find the content that they want/need. Allows the search engine to realise what content on the site is important and what role the page plays in comparison to the whole site. All sites should/do have a ‘home’ page, this is usually the most popular...
Page Titles A Page Title is one of the most important on-page ranking factors and should be treated with care! Your page title tag shows up in Search Engine result pages. Search engines such as Google Yahoo, and Bing use the title tag for the page results. Page Titles are usually around 50-60 characters...
How to make the most out of your website Make sure your site has a clear plan to users with links that point to the most important areas of you website. This makes it easier for visitors. Do not crowd your site up with links; keep them to a reasonable number on each page....
Promote your website in the right ways: Most of the links to your site will be gained through time as people will discover your content through searching or other ways to link to it. Effectively promoting your new content will lead to faster discovery by those who are interested in your websites subject and...
Creating brand standout through engagement is a digital marketer’s ongoing challenge. With the vast majority of brands competing in crowded categories without the benefit of deep pockets for above the line campaigns, pertinent engagement is the highly sought after sweet spot of marketing. Long gone are the days when brands could get away with...
…that Maximises Your News Feed Exposure Here are a few tips and tricks on how to boost your business on Facebook! There are 40 million active business pages on Facebook, which only 2 million actively advertise. Facebook is not only over taking youtube for video, but taking over for email and television (by 10 times). Mobile...
Here are a few free top tips for Twitter Show your face on your profile! Make sure that there are no spelling mistakes on your profile. Use relevant keywords for both SEO purposes and to help people find you! Cut out unnecessary words, (keep it short and sweet). Talk about what makes you (your...
Here are a few of Give The Dog A Bones ‘hot picks’ to ensure you produce killer social media images and videos! It takes 13 milliseconds for the typical Facebook user to process an image. Prospects are 44% more likely to engage with images. In 2005 LinkedIn was nearly all text, now in 2016...
A Typical Facebook Ad – A Speedy Overview Headline – The main title of your Facebook ad that grabs people’s attention! The headline can be a maximum of 250 characters. Text – A short description about the product or website that is being promoted. Description – A longer text available, allows you to describe...