Generally speaking, every brand should have guidelines in some form. A company’s brand is reflected in not only their logo and colour palette but also the copywriting style within their website and other marketing material. As a business, your brand has to be consistent and recognisable in order to build trust with customers and...
Make your site easier to navigate: The navigation is key to helping visitors efficiently and quickly find the content they want/need. Allows the search engine to realise what content on the site is important and what role the page plays in comparison to the whole site. All sites should/do have a ‘home’ page, this...
Promote your website in the right ways: Most of the links to your site will be gained through times, as people will discover your content through searching or other ways to link to it. Effectively promoting your new content will lead to faster discovery by those who are interested in your websites subject and...
Offer quality content and services: Users know good content when they see it and could potentially direct other visitors via blogs, social media, email etc. Creating compelling, useful content and information is likely to influence your website more than many other factors. Consider the words visitors on your page may use – someone with...
Whether you are a large or small business, creating effective but low cost marketing strategies is very important. The following tips will cost you nothing and allow any marketing budget your company does have to be used elsewhere. 1. Social Media There are plenty of businesses out there that still aren’t using social media, if your...
Unless you have had your head in the sand for the past few years you will have heard of an e-brochure. Also known as a Digital Brochure, it is a way of digitally showcasing your business offering on the internet. But why? Surely people still like to hold a glossy brochure, have something to...
Advertising is an important part in any business. It is the fastest growing traditional medium in the UK. Outdoor Advertising is the only form of advertising that is able to target the mass market. It targets daily commuters and basically anyone who is outside their homes. And with the fast- paced lifestyle that people...
Content marketing, can be dull… There are heaps of content marketing out there that is: – Identical – Duplicated – Stagnent – Lifeless Most content out there doesn’t stand out, let alone generate much interest, engagement and convert your visitors into leads! You NEED to stand out… All marketers operate with limited budgets, so...
Nowadays emails are a vital part of any successful business, but are you aware of the different options available to your company? It is important to know the difference between the various solutions to ensure you choose the one which suits your companies needs. In this post I will run through the basic pros...
Giving presentations can unnerve even the most confident of business people. You have to make a good first impression visually, ooze expertise and remain calm and composed. Today’s tips will guide you on doing just that. Whether you’re an amateur at business presentations, or merely want to refresh the way you do it, these...