Email marketing Email is a convenient and cost-effective way to tell existing and potential customers about offers, to respond to queries and provide customer support. Email messages can be used to highlight special offers and new products and can help drive traffic to your website. Email marketing has the benefit of lower costs and...
Your website is perhaps the most powerful tool your business has. With more and more people exclusively using their site to attract new customers, close deals and advertise their company, it is vital that every competitive company makes sure their web presence is aesthetically pleasing, optimised for the user and a real endorsement of...
Search Engine Marketing or SEM , is one of the most effective ways to get your business noticed in an increasingly large and competitive market. Search Engine Marketing is a way of marketing a business through the means of paid advertising that come up on search engine results pages. There adverts are usually found...
The mobile is a powerful tool: 4.8 billion of the 6 billion people on the planet have one with 90% saying their phone is at arm’s reach for 14 hours of the day. Therefore it makes sense that businesses are seeking ways to utilise this small handheld device in communicating with their customers. Yet,...
An experience that leaves people happy and fulfilled should be your number one priority for any marketing agenda! With customer satisfaction, or rather dissatisfaction, carrying ever more influence, there is no room for slack and so much room for improvement. We’ve all read some less than flattering reviews. Great unless your client or business...
You’ve worked hard all year (well, most of the year). Surely you’re allowed to switch off completely over the holidays – including taking a break from your social media campaign? Unfortunately, the answer’s ‘no!’. We recommend that you never allow your social media to fall completely silent, even over the Christmas break (Thats when...
Marketing is a channel which is constantly being analysed and predicted. Marketers want to know what will happen next, they want to know how they can succeed. As the year draws to a close, we look ahead to 2016 and share what could be 3 big game changers for the future of marketing. The...
Basic mistakes are the worst kind of mistakes, don’t you think? Are you fouling foul of these six very basic parts of your website? If so, fear not – they’re easy to fix! In 2015, a successful website can be crucial for your business, but often, people get distracted and neglect their website. In...
…since customers are getting more visual than ever. Out with the old and in with the new… Research suggests that nearly 41% of Instagram users have used the social media tool to drop hints to friends and family about what they want for Christmas. Marketers are missing a trick. A separate survey showed out...
There are some critical mistakes that you can make when making efforts to improve your online search performance. Even worse you may come across organisations who deliberately apply these techniques to bring about search performance improvement. We call these techniques ‘Black Hat SEO’. Best advice is to avoid them at all costs; they may...