Businesses can often change direction but when they do important focus must be placed on branding. If your business is changing then your branding must adapt to match it, these tips will safely guide you through the rebranding process making sure your business and your brand stand out by the end of it. If...
Picking the right domain name for your company is almost as important as picking your company name. Take your time to choose the right one – remember this will be your web identity and will need to represent your company correctly as well as be easily found by a prospected customer. Obviously, your first choice...
Branding isn’t just your logo, it also includes everything from your website, the way your customers experience your staff, social media, to the way you answer your phone. Your brand is the way you are perceived. It is important to be aware of your brand experience and have a plan to create the brand...
The use of social media is becoming increasingly popular within content marketing strategies. According to the CMA (Content Marketing Association) 80% of companies plan to increase its use with nearly half of them looking to increase use up to 50%. This is likely to lead to increased investment as a result, many are planning invest...
Generally speaking, every brand should have guidelines in some form. A company’s brand is reflected in not only their logo and colour palette but also the copywriting style within their website and other marketing material. As a business, your brand has to be consistent and recognisable in order to build trust with customers and...
Make your site easier to navigate: The navigation is key to helping visitors efficiently and quickly find the content they want/need. Allows the search engine to realise what content on the site is important and what role the page plays in comparison to the whole site. All sites should/do have a ‘home’ page, this...
Promote your website in the right ways: Most of the links to your site will be gained through times, as people will discover your content through searching or other ways to link to it. Effectively promoting your new content will lead to faster discovery by those who are interested in your websites subject and...
Offer quality content and services: Users know good content when they see it and could potentially direct other visitors via blogs, social media, email etc. Creating compelling, useful content and information is likely to influence your website more than many other factors. Consider the words visitors on your page may use – someone with...
Whether you are a large or small business, creating effective but low cost marketing strategies is very important. The following tips will cost you nothing and allow any marketing budget your company does have to be used elsewhere. 1. Social Media There are plenty of businesses out there that still aren’t using social media, if your...
Unless you have had your head in the sand for the past few years you will have heard of an e-brochure. Also known as a Digital Brochure, it is a way of digitally showcasing your business offering on the internet. But why? Surely people still like to hold a glossy brochure, have something to...