Advertising is an important part in any business. It is the fastest growing traditional medium in the UK. Outdoor Advertising is the only form of advertising that is able to target the mass market. It targets daily commuters and basically anyone who is outside their homes. And with the fast- paced lifestyle that people...
Content marketing, can be dull… There are heaps of content marketing out there that is: – Identical – Duplicated – Stagnent – Lifeless Most content out there doesn’t stand out, let alone generate much interest, engagement and convert your visitors into leads! You NEED to stand out… All marketers operate with limited budgets, so...
Nowadays emails are a vital part of any successful business, but are you aware of the different options available to your company? It is important to know the difference between the various solutions to ensure you choose the one which suits your companies needs. In this post I will run through the basic pros...
Giving presentations can unnerve even the most confident of business people. You have to make a good first impression visually, ooze expertise and remain calm and composed. Today’s tips will guide you on doing just that. Whether you’re an amateur at business presentations, or merely want to refresh the way you do it, these...
Simply creating a web presence for your company is easy these days. There are many companies out there offering quick setup, templated websites but for your business to really stand out from your competitors we’d suggest you consider bespoke web design tailored to your company’s needs. There are various aspects of effective web design and depending on what...
When making a decision about which Content Management System is best for you and your business, there are many different factors to get your head around. Generally, you have two main choices, which are Drupal and WordPress. Both of these systems have benefits and draw-backs, so really, the decision is left up to which...
Many of our clients have asked us how to setup an HTML signature in Outlook, so we have put together the following steps as a quick guide to assist you with adding a HTML Email Signature in Microsoft Outlook 2013 on a Windows computer. 1. Launch windows explorer 2. Copy the following text and...
You may have noticed whilst using Google (the World’s most popular search engine), that something has changed… Google have recently altered the typeface used in their logo. The new playful font choice seems to be attempting to convey the cutting edge company that Google are. The original serif typeface which we have come to...
Twitter is a great way to drum up potential business for your company. However, so many businesses seem to think it’s ok just to type any old thing in to their tweets and expect it to have positive results. In this post, I’ll explain some do’s and don’ts for you to consider whilst trying...
What is the difference between Natural and PPC? The difference between the two types of search results is quite simple… Organic (Natural) is traffic arriving at your website via affective SEO performance which means it’s FREE, where as PPC (Pay Per Click) as suggested by it’s name means you have to pay to have your...