Forget traditional Christmas lists…
…since customers are getting more visual than ever. Out with the old and in with the new… Research suggests that nearly 41% of Instagram users have used the social media tool to drop hints to friends and family about what they want for Christmas. Marketers are missing a trick. A separate survey showed out...
The Importance of Branding
Branding isn’t just your logo, it also includes everything from your website, the way your customers experience your staff, social media, to the way you answer your phone. Your brand is the way you are perceived. It is important to be aware of your brand experience and have a plan to create the brand...
Does your company need brand guidelines?
Generally speaking, every brand should have guidelines in some form. A company’s brand is reflected in not only their logo and colour palette but also the copywriting style within their website and other marketing material. As a business, your brand has to be consistent and recognisable in order to build trust with customers and...