This section shows all posts using the ‘email marketing’ tag.
Our longstanding relationship with Define Food & Wine is a testament to the power of a simple transaction and a fruitful business partnership. In 2000, Define Food & Wine was founded by Jon Campbell, and it was there that Russ Sidebottom, our co-founder, went to purchase some wine. They struck up a conversation, and...
In the digital age, having a strong online presence is essential for businesses of all sizes. With so much competition, it can be difficult to stand out and get noticed. However, there are several proven strategies that can help boost your brand’s online visibility and drive more traffic to your website. Here are 7...
Email marketing remains one of the most powerful tools for businesses to engage, retain, and convert customers. Despite the rise of social media, email marketing campaigns can generate impressive results, with a potential return on investment of up to 4400%. To help you harness this potential, we’ll guide you through the essential steps for...
Email marketing is perfect for promoting your business. It is effective because the people you are reaching have already expressed an interest in your company’s product or service which means they could already be a potential lead who just need to be pushed over the line. 1. Reach With possibly the exception of your...
Marketing Agencies have the ability to prove ROI on your marketing activities. Proving ROI on marketing activity is not an easy thing. If specific measurement is what you require, become a true partner with your agency and the results will be magical. Marketing Agencies can present you in a better light than you could...
Have you often wondered why your carefully planned email campaign doesn’t receive the interaction that you had hoped for? One of the most common reasons for this is that your email actually arrives in your recipients junk folder rather than their inbox. There are many reasons why this could happen, from poor domain authentication,...
Whether your company already uses email marketing or you are trying to decide if it’s a good strategy for you, there are some pros and cons you should consider. PROS Email Marketing is affordable, depending on the size of your data set you could pay from £30 – £150 + VAT per month to...
Here at Give The Dog A Bone we’d hate to bombard you with unwanted emails! We thought you’d appreciate this short clip of how to deal with pestering email campaigns! It happens to all of us: you unsubscribe from an unwanted marketing email, and a few days later another message from the same company...
ECOMMERCE EMAILS SHOULD BE MOBILE OPTIMISED Email is still one of the biggest ROI drivers in ecommerce. Referral schemes or email offers sent via newsletters can often start a new relationship with a business, or they can bring a lost client back. Presenting new products and deals in the form of a newsletter can...
Over recent years there has been a love-hate relationship with email marketing as digital marketing has matured, but the channel continues to hold it’s top spot for returning investment… 1. Email leading the ROI charts 73% of company respondants rate email marketing as ‘excellent’ or ‘good’ for the company when it comes to return on...