This section shows all posts using the ‘Facebook advertising’ tag.
Understand your audience If you don’t know who your audience is, it doesn’t matter what tools and apps you have in place. So, the first step is to define your target audience. Take your typical customers. Are they male or female? What age are they? Are they Millenials, Gen Xers or baby boomers? Where...
Changes to Twitter that will see individuals and businesses able to create longer tweets will come into effect on 19 September, the company has confirmed. For many, the 140 character limit is a struggle – particularly when talking to more than one person at a time. But Twitter didn’t want to specifically extend the...
7 Hashtags to Follow With the 2016 US presidential election inching closer, candidates are ramping up their social media efforts. While 2012 was considered the first social media election, its 2016 successor will likely blow it out of the water in terms of engagement and overall impact. Below are seven election-related hashtags to follow...
It’s All About The Brand When it comes to writing a blog you want to make sure that you stick to what people expect of your brand. If you know your brand is recognised for its friendly tone of voice and is accessible to your customers, then your blog also needs to do the...
Top tips when launching a social media campaign: 1) Be authentic – not promotional Avoid appearing overly promotional, because it won’t appeal to consumers and definitely won’t engage them to follow you. Instead try to tie your content into current events or cultural moments that are of interest to your audience. Not only responding...
Images Unlike on Twitter where you can choose to include an image in your tweets, adding an image is required for you Facebook post/ad. The recommended size of your images should be 1200 by 627 px. Facebook lets you choose up to 6 images to show in your ad, this will rotated as the...
1) Choose Your Objective What do you want to accomplish with your ad? Do you want people to visit your website, ‘like’ your Facebook page or claim an offer? Or do you want people to download your app? The main options used are to send people to your website and boosted posts, but there...
There are 3 levels to a Facebook ad campaign. The creation of the ad campaign begins with setting the objective of your campaign, then goes into deciding who you want to target with the ad and what pricing to set. The campaign finishes with the creative aspect of choosing images, and writing the copy....
We’re really excited to have been a part of the Jump Xtreme Bolton website launch! After being involved with the project right from the start, developing the brand, website and other marketing collateral we can now finally celebrate it’s grand opening! From start to finish Give The Dog A Bone have worked closely with Jump Xtreme...
…that Maximises Your News Feed Exposure Here are a few tips and tricks on how to boost your business on Facebook! There are 40 million active business pages on Facebook, which only 2 million actively advertise. Facebook is not only over taking youtube for video, but taking over for email and television (by 10 times). Mobile...