Creating brand standout through engagement is a digital marketer’s ongoing challenge. With the vast majority of brands competing in crowded categories without the benefit of deep pockets for above the line campaigns, pertinent engagement is the highly sought after sweet spot of marketing. Long gone are the days when brands could get away with...
Create a Facebook Content Plan…
…that Maximises Your News Feed Exposure Here are a few tips and tricks on how to boost your business on Facebook! There are 40 million active business pages on Facebook, which only 2 million actively advertise. Facebook is not only over taking youtube for video, but taking over for email and television (by 10 times). Mobile...
Visual Tools That Create Killer Social Media Images
Here are a few of Give The Dog A Bones ‘hot picks’ to ensure you produce killer social media images and videos! It takes 13 milliseconds for the typical Facebook user to process an image. Prospects are 44% more likely to engage with images. In 2005 LinkedIn was nearly all text, now in 2016...
The Science of Success – Facebook
A Typical Facebook Ad – A Speedy Overview Headline – The main title of your Facebook ad that grabs people’s attention! The headline can be a maximum of 250 characters. Text – A short description about the product or website that is being promoted. Description – A longer text available, allows you to describe...
Facebook celebrates it’s 12th Birthday With ‘Friends Day!’
Facebook just turned 12 (yes, it’s okay if that makes you feel super old.) This year, the social network is marking the milestone, which it has been dedicated to “Friends Day,” with a new personalised video feature that weaves together memories with friends into shareable video clips. The videos are similar to the company’s...
Handling your company Social Media through Christmas & New Year
You’ve worked hard all year (well, most of the year). Surely you’re allowed to switch off completely over the holidays – including taking a break from your social media campaign? Unfortunately, the answer’s ‘no!’. We recommend that you never allow your social media to fall completely silent, even over the Christmas break (Thats when...