This section shows all posts using the ‘Give the Dog a Bone’ tag.
To help businesses build cutting-edge and competitive marketing strategies in 2023 the team at Give The Dog a Bone have put together a guide of marketing trends to watch in the next year. Influencer marketing will evolve Influencer marketing really picked up steam in 2022, 89% of marketers who currently engage with influencer marketing...
Your website should be a guided tour for your users, not a journey without a map. You want your users to have an easy and effective journey that allows them access to information quickly. If they are unable to find what your business offers, how you can be contacted or other key points of...
Your website is like an ongoing conversation with your audiences. It’s the 24/7 face of your business, so it should always be communicating and representing you in a powerful manner. Taking some time every now and then to evaluate how effective it is can make all the difference between capturing attention or losing potential...
Why you should be doing content marketing for your business! Increased Organic Visibility & Traffic Content helps to build organic visibility, both directly by appearing for long tail searches and indirectly by supporting the primary category, service and product level pages with supplementary information around niche topics. Nowadays, it is common to see sites...
What is Search Engine Optimisation (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to...
Understand your audience If you don’t know who your audience is, it doesn’t matter what tools and apps you have in place. So, the first step is to define your target audience. Take your typical customers. Are they male or female? What age are they? Are they Millenials, Gen Xers or baby boomers? Where...
Instagram is based all around imagery and visuals. The quality of your photos will influence the way you gain iInstagram followers and differentiate you from your competitors. You need them to become interested in the brand and what it is all about. Showing off what the business is like in real time, the human...
You’ve probably heard the term but what does it actually mean? What is it? Responsive web design is a modern approach of creating a website which provides an optimal viewing experience no matter what the device. For example, if a responsive website is viewed on a mobile phone, you as the will not need...
Online marketing can seem like a blur when you’re used to more traditional forms of advertising. We’ll admit, it probably doesn’t help that we use so many acronyms such as PPC, SEO and CRO. It makes online marketing seem endlessly complicated, when, in reality, there are simple steps you can take to streamline your campaign...
Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analysing the performance of your account and making the following adjustments to optimise your campaigns. Add...