This section shows all posts using the ‘Google’ tag.
As you may be aware if Google does not consider your website to be mobile friendly, it could be penalised within Google’s search results. Knowing that websites should be mobile-friendly is nothing new. More than 80% of internet users access the web on a mobile device. Put simply, the announcement means that if your website...
What is Search Engine Optimisation (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to...
Online marketing can seem like a blur when you’re used to more traditional forms of advertising. We’ll admit, it probably doesn’t help that we use so many acronyms such as PPC, SEO and CRO. It makes online marketing seem endlessly complicated, when, in reality, there are simple steps you can take to streamline your campaign...
So how do you go about lowering the price you’re paying for each click, while sustaining the value of you visits? There are to key paths: raise you quality score Google has created an automated system that offers pricing discounts to well-managed PPC campaigns with high Quality Scores. Currently, accounts with quality scores of...
Over recent years there has been a love-hate relationship with email marketing as digital marketing has matured, but the channel continues to hold it’s top spot for returning investment… 1. Email leading the ROI charts 73% of company respondants rate email marketing as ‘excellent’ or ‘good’ for the company when it comes to return on...
what is link building? Link building is the process of acquiring links from other websites to your own. This is an extremely important element to the SEO process – Google was initially built focussed primarily on links around the web. Onsite SEO: are the changes you make to your website, with the overall aim of telling...
Finding the right/best key phrases for your website is an extremely important part of SEO and arguably the most important activity you will undertake on your website. Ranking for relevant and correct keywords can either make or break your website. This is not simply a case of finding the phrases with he highest search...
#1: Optimise the page your Adwords are being directed to You can spend all this money and time on your adwords campaign, but unless the page you’re sending people to is optimised, you’re wasting your time. Some key tips: Match your AdWords headline to your landing page headline. Ensure that your landing page’s call...
SEO (Search Engine Optimisation) and Google AdWords – the two go hand in hand. When a prospective customer is looking for a product, service, promotion, or anything from anywhere in the world, they’re likely to search for it on Google. By using Google AdWords – it will get you found. For a small business,...
The mobile is a powerful tool: 4.8 billion of the 6 billion people on the planet have one with 90% saying their phone is at arm’s reach for 14 hours of the day. Therefore it makes sense that businesses are seeking ways to utilise this small handheld device in communicating with their customers. Yet,...