Whether you are a tiny company based in Cheshire or a global organisation blogging is a key element to your online marketing strategy. Here are a few reasons why you and your company should be blogging! 1) A blog drives traffic to your website 2) Increase your Search Engine Optimisation (SEO) 3) Positions your...
The Benefits of using LinkedIn
LinkedIn has many features for the brand and social media marketer. You can establish your expertise through the LinkedIn content platform, interact with your community via brand pages and groups, and reach out to others via LinkedIn messaging. Research other businesses. A lot of businesses are on LinkedIn. If you’re interested in working with a...
How To Use Twitter For Your Business
In 2008, a small ‘micro-blogging’ platform, Twitter, was slowly starting to gain momentum. Limited to only 140 characters. Fast forward to 2016 and whether you love it or hate it, you’re probably on Twitter too. It’s found a firm seat in the top three most popular social networks in the UK, with a global audience...
Blogging For Your Business
It’s All About The Brand When it comes to writing a blog you want to make sure that you stick to what people expect of your brand. If you know your brand is recognised for its friendly tone of voice and is accessible to your customers, then your blog also needs to do the...
Microsoft Paying £18bn for LinkedIn
Microsoft has announced that it is buying the professional social networking website LinkedIn for £18bn in one of the biggest tech deals in history. LinkedIn’s share price rose by 50% when the news broke. Analysts say the deal will help Microsoft boost sales of its business and email software. Ever had one of those...
Handling your company Social Media through Christmas & New Year
You’ve worked hard all year (well, most of the year). Surely you’re allowed to switch off completely over the holidays – including taking a break from your social media campaign? Unfortunately, the answer’s ‘no!’. We recommend that you never allow your social media to fall completely silent, even over the Christmas break (Thats when...
5 Social Media Marketing Tips
Over recent years social media has become the pinnacle in promoting your business to a wider audience online. We have listed a short taster of points to consider… 1. Increase website traffic using social media… Social media can be a great way to increase the chance of a potential client or customer arriving at...