This section shows all posts using the ‘marketing tips’ tag.
Marketing is a channel which is constantly being analysed and predicted. Marketers want to know what will happen next, they want to know how they can succeed. As the year draws to a close, we look ahead to 2016 and share what could be 3 big game changers for the future of marketing. The...
Basic mistakes are the worst kind of mistakes, don’t you think? Are you fouling foul of these six very basic parts of your website? If so, fear not – they’re easy to fix! In 2015, a successful website can be crucial for your business, but often, people get distracted and neglect their website. In...
…since customers are getting more visual than ever. Out with the old and in with the new… Research suggests that nearly 41% of Instagram users have used the social media tool to drop hints to friends and family about what they want for Christmas. Marketers are missing a trick. A separate survey showed out...
Branding isn’t just your logo, it also includes everything from your website, the way your customers experience your staff, social media, to the way you answer your phone. Your brand is the way you are perceived. It is important to be aware of your brand experience and have a plan to create the brand...
Make your site easier to navigate: The navigation is key to helping visitors efficiently and quickly find the content they want/need. Allows the search engine to realise what content on the site is important and what role the page plays in comparison to the whole site. All sites should/do have a ‘home’ page, this...
Promote your website in the right ways: Most of the links to your site will be gained through times, as people will discover your content through searching or other ways to link to it. Effectively promoting your new content will lead to faster discovery by those who are interested in your websites subject and...
Offer quality content and services: Users know good content when they see it and could potentially direct other visitors via blogs, social media, email etc. Creating compelling, useful content and information is likely to influence your website more than many other factors. Consider the words visitors on your page may use – someone with...
Content marketing, can be dull… There are heaps of content marketing out there that is: – Identical – Duplicated – Stagnent – Lifeless Most content out there doesn’t stand out, let alone generate much interest, engagement and convert your visitors into leads! You NEED to stand out… All marketers operate with limited budgets, so...
Over recent years social media has become the pinnacle in promoting your business to a wider audience online. We have listed a short taster of points to consider… 1. Increase website traffic using social media… Social media can be a great way to increase the chance of a potential client or customer arriving at...