In the ever-evolving landscape of online marketing, search engine optimisation (SEO) continues to be a crucial component in helping businesses succeed. In 2023, organic search engine optimisation is more important than ever before. Organic SEO refers to the process of optimising your website and its content to appear higher in search engine results pages...
Client Focus: Define Food & Wine
Our longstanding relationship with Define Food & Wine is a testament to the power of a simple transaction and a fruitful business partnership. In 2000, Define Food & Wine was founded by Jon Campbell, and it was there that Russ Sidebottom, our co-founder, went to purchase some wine. They struck up a conversation, and...
The Future of Marketing: Predictions and Trends
The marketing industry is constantly evolving and adapting to new technologies and consumer behaviours and it’s an exciting time to consider what the future of marketing might look like. Here are some of our predictions and trends for the future. Artificial Intelligence and Machine Learning Artificial Intelligence (AI) and Machine Learning (ML) are already...
Client Focus: Land Ranger Services
Please see the detail below of the work undertaken by Give the Dog a Bone for Land Ranger Services… Land Ranger Services approached Give the Dog a Bone with a need for branding and a website to showcase their services and market their business. After seeing the quality of work completed for a mutual...
7 Proven Strategies for Boosting Your Brand’s Online Visibility
In the digital age, having a strong online presence is essential for businesses of all sizes. With so much competition, it can be difficult to stand out and get noticed. However, there are several proven strategies that can help boost your brand’s online visibility and drive more traffic to your website. Here are 7...
Client Focus: Eleanor Charles Homes
Please see the detail below of the work undertaken by Give the Dog a Bone for Eleanor Charles Homes… Give the Dog a Bone was approached by Eleanor Charles Homes with a need for branding and a website to showcase their homes for sale and market their business in the local area. After seeing...
How to Build an Effective Email Marketing Campaign
Email marketing remains one of the most powerful tools for businesses to engage, retain, and convert customers. Despite the rise of social media, email marketing campaigns can generate impressive results, with a potential return on investment of up to 4400%. To help you harness this potential, we’ll guide you through the essential steps for...
Why is Content Marketing Important?
Why you should be doing content marketing for your business! Increased Organic Visibility & Traffic Content helps to build organic visibility, both directly by appearing for long tail searches and indirectly by supporting the primary category, service and product level pages with supplementary information around niche topics. Nowadays, it is common to see sites...
Stock Photography v Real Imagery
When it comes to images for your website, it’s not necessarily a simple case of any imagery is good imagery – ideally the images you use to represent your company online, should do exactly that. Your imagery should give your customer a realistic sense of company size and services that your business provides. You may...
SEO (Search Engine Optimisation): The Basics
What is SEO? In short, search engine optimisation (SEO) is the term for increasing the position your website appears in search engines such as Google, Bing and Yahoo without paying the search engine (Pay Per Click) for the privilege. Websites are ranked based on what the search engine believes is relevant content for the...