There are 4.1 billion Internet users in the world as at December 2018. This is compared to 3.9 billion Internet users in mid 2018 and about 3.7 billion Internet users in late 2017. Asia has the most Internet users of all continents — accounting for 49 percent of all Internet users (down from about 50 percent in...
Improving Customer Engagement via the Mobile Phone
The mobile is a powerful tool: 4.8 billion of the 6 billion people on the planet have one with 90% saying their phone is at arm’s reach for 14 hours of the day. Therefore it makes sense that businesses are seeking ways to utilise this small handheld device in communicating with their customers. Yet,...