This section shows all posts using the ‘Online Marketing’ tag.
Here are some key strategies for boosting your lead generation campaigns. Knowing your audience This is where it all starts. If you don’t know your audience, you won’t be able to make informed decisions about what content to write to meet their needs and interests. Get this right and the following points become that...
A blog is a discussion or informational site published on the World Wide Web. Blogging can be a right royal pain in the backside for many people who are short of ideas and pushed for time so I have put together a short list of things to help. Everyone will have different opinions on...
In the not too distant past, the main approach towards ensuring a great online experience for both desktop and mobile users involved creating completely separate pages. This was time consuming, required double the amount of work and resources, could lead to possible lapses in continuity across devices and offered poor scalability. This gave rise...
Be wise when selecting your keywords You should write your content for your audience and not the search engines. You must however include a little optimisation. When it comes to optimising: Include a selected keyword in your copy/content. Don’t mention it too many times! Select one primary keywords and some supporting ones to go...
1) Choose Your Objective What do you want to accomplish with your ad? Do you want people to visit your website, ‘like’ your Facebook page or claim an offer? Or do you want people to download your app? The main options used are to send people to your website and boosted posts, but there...
LinkedIn Advert Types Like Twitter & Facebook, with LinkedIn you have the choice to create either an Ad or a Sponsored Update. An ad is like your standard banner advertisement: it contains a picture and not much text, placed on the side of the screen. Here is what the ad would look like in...
Over recent years there has been a love-hate relationship with email marketing as digital marketing has matured, but the channel continues to hold it’s top spot for returning investment… 1. Email leading the ROI charts 73% of company respondants rate email marketing as ‘excellent’ or ‘good’ for the company when it comes to return on...
what is link building? Link building is the process of acquiring links from other websites to your own. This is an extremely important element to the SEO process – Google was initially built focussed primarily on links around the web. Onsite SEO: are the changes you make to your website, with the overall aim of telling...
Finding the right/best key phrases for your website is an extremely important part of SEO and arguably the most important activity you will undertake on your website. Ranking for relevant and correct keywords can either make or break your website. This is not simply a case of finding the phrases with he highest search...
Page Content Since search engines are increasingly placing more emphasis on content, and in particular text, it is very important to include a considerable amount of text on your pages. However, it is even more important that visitors have a good experience when visiting your website, so the quality of your content and relevance to...