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Client Focus: Metropolitan Insulation

Give the Dog a Bone has been working closely with Metropolitan Insulation, one of our longest-standing clients, for many years. Our partnership began when they found us via Google and chose us as their marketing agency. Since then, we’ve developed a close relationship with Metropolitan Insulation as they’ve grown from a small office to...

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7 Proven Strategies for Boosting Your Brand’s Online Visibility

In the digital age, having a strong online presence is essential for businesses of all sizes. With so much competition, it can be difficult to stand out and get noticed. However, there are several proven strategies that can help boost your brand’s online visibility and drive more traffic to your website. Here are 7...

Digital MarketingMarketingSearch Engine Optimisation (SEO)

SEO For Beginners

What is Search Engine Optimisation (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to...

Digital MarketingMarketingPPC (Pay-Per-Click)Search Engine Optimisation (SEO)

Simplify your Online Marketing Campaign

Online marketing can seem like a blur when you’re used to more traditional forms of advertising. We’ll admit, it probably doesn’t help that we use so many acronyms such as PPC, SEO and CRO. It makes online marketing seem endlessly complicated, when, in reality, there are simple steps you can take to streamline your campaign...

Give the Dog a BonePPC (Pay-Per-Click)

Managing Your PPC Campaigns

Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analysing the performance of your account and making the following adjustments to optimise your campaigns. Add...

Give the Dog a BonePPC (Pay-Per-Click)

Cost Per Action

Cost per action, or CPA – sometimes referred to as cost per acquisition – is a metric that measures how much your business pays in order to attain a conversion. Generally, your CPA will be higher than your cost per click or CPC, because not everyone who clicks your ad will go on to...

Give the Dog a BonePPC (Pay-Per-Click)

Lowering CPC While Maintaining Value

So how do you go about lowering the price you’re paying for each click, while sustaining the value of you visits? There are to key paths: raise you quality score Google has created an automated system that offers pricing discounts to well-managed PPC campaigns with high Quality Scores. Currently, accounts with quality scores of...

Digital MarketingGive the Dog a BoneMarketingPPC (Pay-Per-Click)

What Is Cost Per Click (CPC)?

Cost Per Click (CPC) refers to the actual price you pay for each click in your-pay-per-click (PPC) marketing campaigns. what is a cpc? A “click” on one of your PPC text ads represents a visit, or an interaction with your company’s products/services. Every click in a PPC campaign represents attention from a person who...

Give the Dog a BonePPC (Pay-Per-Click)

What Is Quality Score? (QS)

Quality Score is Google’s rating of the quality and relevance of both keywords and PPC ads. It is used to determine your cost per click and multiplied by your maximum bid to determine your ad rank in the ad auction process. Your QS depends on multiple facts, including: Your click-through rate (CTR) The relevance...

Digital MarketingGive the Dog a BoneMarketingPPC (Pay-Per-Click)

Click Through Rate

Achieving a high click-through rate is essential to your PPC success, because it directly affects both your Quality Score and how much you pay every time someone clicks you search ad. Click-through rate (CTR) is a metric that measures the number of licks advertisers receive on their ads per there number of impressions. so...

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