This section shows all posts using the ‘Search Engine Optimisation’ tag.
Your website should be a guided tour for your users, not a journey without a map. You want your users to have an easy and effective journey that allows them access to information quickly. If they are unable to find what your business offers, how you can be contacted or other key points of...
Your website is like an ongoing conversation with your audiences. It’s the 24/7 face of your business, so it should always be communicating and representing you in a powerful manner. Taking some time every now and then to evaluate how effective it is can make all the difference between capturing attention or losing potential...
Whether you are a tiny company based in Cheshire or a global organisation blogging is a key element to your online marketing strategy. Here are a few reasons why you and your company should be blogging! 1) A blog drives traffic to your website 2) Increase your Search Engine Optimisation (SEO) 3) Positions your...
What is Search Engine Optimisation (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to...
You’ve probably heard the term but what does it actually mean? What is it? Responsive web design is a modern approach of creating a website which provides an optimal viewing experience no matter what the device. For example, if a responsive website is viewed on a mobile phone, you as the will not need...
Online marketing can seem like a blur when you’re used to more traditional forms of advertising. We’ll admit, it probably doesn’t help that we use so many acronyms such as PPC, SEO and CRO. It makes online marketing seem endlessly complicated, when, in reality, there are simple steps you can take to streamline your campaign...
Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analysing the performance of your account and making the following adjustments to optimise your campaigns. Add...
What is SEO? In short, search engine optimisation (SEO) is the term for increasing the position your website appears in search engines such as Google, Bing and Yahoo without paying the search engine (Pay Per Click) for the privilege. Websites are ranked based on what the search engine believes is relevant content for the...
If you’re looking to improve the basic search performance of your website, then this blog will be extremely useful! Follow our five suggestions to improve your search engine optimisation and watch your website rise to the top of the search engines. Keywords are Key The number one driver of visitors to your website is...
Effective content marketing is all about the pull, not the push. Business blogging is a great way of achieving this. In fact, marketers who implement a strategic blogging game plan generate up to 67% more leads than those with no clue as to what they are doing, which is why you need to keep...