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Social Media Content Ideas
Follow Daily Themes Choosing themes for specific days of the week will make it easier to come up with content for your social media accounts. Recurring themes also create consistency for your brand and give your audience something to look forward to every day. Try one or a combination of these themes and see what receives the most engagement from...
What Big Websites Looked Like When They First Launched
Old Media Meets The Web The Wall Street Journal Some things never change — one being that most of the Wall Street Journal’s website is behind a paywall. BBC No one would accuse the BBC’s current website of being the prettiest site around, but the British network has come a long, long way from...
Lowering CPC While Maintaining Value
So how do you go about lowering the price you’re paying for each click, while sustaining the value of you visits? There are to key paths: raise you quality score Google has created an automated system that offers pricing discounts to well-managed PPC campaigns with high Quality Scores. Currently, accounts with quality scores of...
Click Through Rate
Achieving a high click-through rate is essential to your PPC success, because it directly affects both your Quality Score and how much you pay every time someone clicks you search ad. Click-through rate (CTR) is a metric that measures the number of licks advertisers receive on their ads per there number of impressions. so...
PPC Keyword Research
Keyword research for PPC can be incredibly time-consuming, but it is also VERY important. Your entire PPC campaign is built around your chosen keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign you are probably...
What Is Google Adwords?
Google Adwords is the single most popular PPC advertising system in the world. The AdWords platform enable businesses to create ads that appear on Google’s search engine and both Google properties. AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a...
It’s Happening.. Longer Tweets From 19th September!
Changes to Twitter that will see individuals and businesses able to create longer tweets will come into effect on 19 September, the company has confirmed. For many, the 140 character limit is a struggle – particularly when talking to more than one person at a time. But Twitter didn’t want to specifically extend the...
How Pokemon Go Has Taken Over The World & Web!
In the week that political resignations, leadership battles and market turmoil dominated news headlines, a certain monster-hunting mobile game was busy making waves online. Pokemon Go’s mixture of gaming and reality has proved a huge success. SimilarWeb says players are using Pokemon Go for an average of 43 minutes a day – that’s more...
Realising Real ROI on your Digital Advertising
UK businesses are spending a lot of money on advertising. How much of that is being spent well is a matter of debate. 2015 saw expenditure reach £20.1 billion – £8.6bn of which was spent on digital channels, and £2.6 billion on mobile. Digital advertising is a high growth, high potential area, and one that’s...