This section shows all posts using the ‘Search Engine Optimisation’ tag.
Page Titles A Page Title is one of the most important on-page ranking factors and should be treated with care! Your page title tag shows up in Search Engine result pages. Search engines such as Google Yahoo, and Bing use the title tag for the page results. Page Titles are usually around 50-60 characters...
Promote your website in the right ways: Most of the links to your site will be gained through time as people will discover your content through searching or other ways to link to it. Effectively promoting your new content will lead to faster discovery by those who are interested in your websites subject and...
Facebook just turned 12 (yes, it’s okay if that makes you feel super old.) This year, the social network is marking the milestone, which it has been dedicated to “Friends Day,” with a new personalised video feature that weaves together memories with friends into shareable video clips. The videos are similar to the company’s...
YouTube is not just a portal for uploading and viewing video content, it’s an online community. Research shows that YouTube outperforms other social media sites in both time spent on the site and the number of pages per visit. This means that all brands should be considering how they can utilise YouTube videos to...
Every time you receive a message on your smartphone that your prescription is ready for collection, your delivery is on its way or that business flight has been delayed, what’s really happening? You, the customer, are getting real benefit from proactive communication strategies. But what’s the secret of doing all that right? It comes...
Blogging is great, but here are some dos and don’ts before you start: Do… Use your own voice, but make sure it’s in line with your brand Be open and honest – show your personality Create your own content Vary what you post: switch between videos, images and real stories Be conversational: you want...
2015 was a big year for video and 2016 will be even bigger – Facebook reported that twice as many users now watch video via the platform, daily unique views on YouTube peaked at 1 billion, and marketers predicted that by 2017 video will account for 69% of consumer internet traffic. As more and...
Your website is perhaps the most powerful tool your business has. With more and more people exclusively using their site to attract new customers, close deals and advertise their company, it is vital that every competitive company makes sure their web presence is aesthetically pleasing, optimised for the user and a real endorsement of...
Search Engine Marketing or SEM , is one of the most effective ways to get your business noticed in an increasingly large and competitive market. Search Engine Marketing is a way of marketing a business through the means of paid advertising that come up on search engine results pages. There adverts are usually found...
…since customers are getting more visual than ever. Out with the old and in with the new… Research suggests that nearly 41% of Instagram users have used the social media tool to drop hints to friends and family about what they want for Christmas. Marketers are missing a trick. A separate survey showed out...