Online marketing can seem like a blur when you’re used to more traditional forms of advertising. We’ll admit, it probably doesn’t help that we use so many acronyms such as PPC, SEO and CRO. It makes online marketing seem endlessly complicated, when, in reality, there are simple steps you can take to streamline your campaign...
It’s Happening.. Longer Tweets From 19th September!
Changes to Twitter that will see individuals and businesses able to create longer tweets will come into effect on 19 September, the company has confirmed. For many, the 140 character limit is a struggle – particularly when talking to more than one person at a time. But Twitter didn’t want to specifically extend the...
How Pokemon Go Has Taken Over The World & Web!
In the week that political resignations, leadership battles and market turmoil dominated news headlines, a certain monster-hunting mobile game was busy making waves online. Pokemon Go’s mixture of gaming and reality has proved a huge success. SimilarWeb says players are using Pokemon Go for an average of 43 minutes a day – that’s more...
How to Turn Gaming into Sales
Creating brand standout through engagement is a digital marketer’s ongoing challenge. With the vast majority of brands competing in crowded categories without the benefit of deep pockets for above the line campaigns, pertinent engagement is the highly sought after sweet spot of marketing. Long gone are the days when brands could get away with...
What is Responsive Web Design & is it for you?
As technology develops in the form of smartphones and tablets so does web design. Before the development of the growth of mobile devices us web designers simply had one main target to achieve and that was to ensure our websites displayed consistently across a range of browsers and operating systems. However, now the aim...