Despite its age, blogging remains a powerful marketing tool. In fact, it is so effective that one in three marketers include blogs or websites as part of their strategies. Whether you’re just getting started with content creation or looking to refresh an established brand presence online, the might and staying power of this digital...
Why blogging is important for your business
Whether you are a tiny company based in Cheshire or a global organisation blogging is a key element to your online marketing strategy. Here are a few reasons why you and your company should be blogging! 1) A blog drives traffic to your website 2) Increase your Search Engine Optimisation (SEO) 3) Positions your...
Social Media Audiences for Small Businesses
Understand your audience If you don’t know who your audience is, it doesn’t matter what tools and apps you have in place. So, the first step is to define your target audience. Take your typical customers. Are they male or female? What age are they? Are they Millenials, Gen Xers or baby boomers? Where...
How To Attract An Audience Through Good Instagram Captions!
Instagram is based all around imagery and visuals. The quality of your photos will influence the way you gain iInstagram followers and differentiate you from your competitors. You need them to become interested in the brand and what it is all about. Showing off what the business is like in real time, the human...
Social Media Marketing Tips from Paige
Marketing Manager at Give the Dog a Bone These days it is common practice for both new and well-established brands to use social media to grow their following, generate leads and increase sales and market exposure. With all the different social media platforms available, it’s easy to feel overwhelmed when building your brand. But...
Looking to create a consistent social media presence?
As a company, it’s likely that you already have 101 tasks to complete day-to-day, so finding time to manage a social media strategy can sometimes be tricky. No doubt, you’ll be looking to improve your footprint in the world of social media, because that’s what everybody seems to be doing – including your competitors!...
Social Media ‘Image Size’ Cheat Sheet 2019
When promoting your company through social media it’s important to show your brand in the best light possible. Due to the quick scroll nature of social media platforms, one of the easiest ways to catch your audiences attention is through strong imagery. However, a common issue with uploading images to the various platforms is...
The Importance of Business Blogging
Effective content marketing is all about the pull, not the push. Business blogging is a great way of achieving this. In fact, marketers who implement a strategic blogging game plan generate up to 67% more leads than those with no clue as to what they are doing, which is why you need to keep...
How To Use Twitter For Your Business
In 2008, a small ‘micro-blogging’ platform, Twitter, was slowly starting to gain momentum. Limited to only 140 characters. Fast forward to 2016 and whether you love it or hate it, you’re probably on Twitter too. It’s found a firm seat in the top three most popular social networks in the UK, with a global audience...
‘The Agony Of Trying To Unsubscribe’ – James Veitch
Here at Give The Dog A Bone we’d hate to bombard you with unwanted emails! We thought you’d appreciate this short clip of how to deal with pestering email campaigns! It happens to all of us: you unsubscribe from an unwanted marketing email, and a few days later another message from the same company...