Instagram hides ‘likes’: Instagram is hiding the ‘likes’ count on the app in several countries to remove social pressure on users. This update allows only the user to see the number of likes a post has received. The followers of the user won’t be able to see it. The photo and video-sharing social networking...
The Benefits of using LinkedIn
LinkedIn has many features for the brand and social media marketer. You can establish your expertise through the LinkedIn content platform, interact with your community via brand pages and groups, and reach out to others via LinkedIn messaging. Research other businesses. A lot of businesses are on LinkedIn. If you’re interested in working with a...
The Importance of Business Blogging
Effective content marketing is all about the pull, not the push. Business blogging is a great way of achieving this. In fact, marketers who implement a strategic blogging game plan generate up to 67% more leads than those with no clue as to what they are doing, which is why you need to keep...
How To Use Twitter For Your Business
In 2008, a small ‘micro-blogging’ platform, Twitter, was slowly starting to gain momentum. Limited to only 140 characters. Fast forward to 2016 and whether you love it or hate it, you’re probably on Twitter too. It’s found a firm seat in the top three most popular social networks in the UK, with a global audience...
‘The Agony Of Trying To Unsubscribe’ – James Veitch
Here at Give The Dog A Bone we’d hate to bombard you with unwanted emails! We thought you’d appreciate this short clip of how to deal with pestering email campaigns! It happens to all of us: you unsubscribe from an unwanted marketing email, and a few days later another message from the same company...
Social Media Content Ideas
Follow Daily Themes Choosing themes for specific days of the week will make it easier to come up with content for your social media accounts. Recurring themes also create consistency for your brand and give your audience something to look forward to every day. Try one or a combination of these themes and see what receives the most engagement from...
Minimising Your PPC Costs
Pay-per-click advertising is one of the most powerful tools available for online marketers, giving companies of all sizes an opportunity to reach their audience quickly and efficiently, whatever their budget. The accessibility of PPC makes it easy for anyone to run their own campaigns, but costs can quickly mount if you don’t follow best...
It’s Happening.. Longer Tweets From 19th September!
Changes to Twitter that will see individuals and businesses able to create longer tweets will come into effect on 19 September, the company has confirmed. For many, the 140 character limit is a struggle – particularly when talking to more than one person at a time. But Twitter didn’t want to specifically extend the...
Social Media Lessons from the US Election
7 Hashtags to Follow With the 2016 US presidential election inching closer, candidates are ramping up their social media efforts. While 2012 was considered the first social media election, its 2016 successor will likely blow it out of the water in terms of engagement and overall impact. Below are seven election-related hashtags to follow...
How Pokemon Go Has Taken Over The World & Web!
In the week that political resignations, leadership battles and market turmoil dominated news headlines, a certain monster-hunting mobile game was busy making waves online. Pokemon Go’s mixture of gaming and reality has proved a huge success. SimilarWeb says players are using Pokemon Go for an average of 43 minutes a day – that’s more...