The Benefits of using LinkedIn

The Benefits of using LinkedIn

LinkedIn has many features for the brand and social media marketer. You can establish your expertise through the LinkedIn content platform, interact with your community via brand pages and groups, and reach out to others via LinkedIn messaging. Research other businesses. A lot of businesses are on LinkedIn. If you’re interested in working with a...

Social Media Content Ideas

Social Media Content Ideas

Follow Daily Themes Choosing themes for specific days of the week will make it easier to come up with content for your social media accounts. Recurring themes also create consistency for your brand and give your audience something to look forward to every day. Try one or a combination of these themes and see what receives the most engagement from...

Minimising Your PPC Costs

Minimising Your PPC Costs

Pay-per-click advertising is one of the most powerful tools available for online marketers, giving companies of all sizes an opportunity to reach their audience quickly and efficiently, whatever their budget. The accessibility of PPC makes it easy for anyone to run their own campaigns, but costs can quickly mount if you don’t follow best...

Social Media Lessons from the US Election

Social Media Lessons from the US Election

7 Hashtags to Follow With the 2016 US presidential election inching closer, candidates are ramping up their social media efforts. While 2012 was considered the first social media election, its 2016 successor will likely blow it out of the water in terms of engagement and overall impact. Below are seven election-related hashtags to follow...

How Pokemon Go Has Taken Over The World & Web!

How Pokemon Go Has Taken Over The World & Web!

In the week that political resignations, leadership battles and market turmoil dominated news headlines, a certain monster-hunting mobile game was busy making waves online. Pokemon Go’s mixture of gaming and reality has proved a huge success. SimilarWeb says players are using Pokemon Go for an average of 43 minutes a day – that’s more...