Google page load speed plays an important part in your websites success. The page load speed impacts the user experience and total number of conversions you ultimately get. A 1 second delay in page load time results in: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions 47% of people...
Email Marketing Rules The Roost For ROI
Over recent years there has been a love-hate relationship with email marketing as digital marketing has matured, but the channel continues to hold it’s top spot for returning investment… 1. Email leading the ROI charts 73% of company respondants rate email marketing as ‘excellent’ or ‘good’ for the company when it comes to return on...
Building an online reputation
what is link building? Link building is the process of acquiring links from other websites to your own. This is an extremely important element to the SEO process – Google was initially built focussed primarily on links around the web. Onsite SEO: are the changes you make to your website, with the overall aim of telling...
Keyword Analysis – Choosing the best key phrases for your website
Finding the right/best key phrases for your website is an extremely important part of SEO and arguably the most important activity you will undertake on your website. Ranking for relevant and correct keywords can either make or break your website. This is not simply a case of finding the phrases with he highest search...
CONTENT IS KING
Page Content Since search engines are increasingly placing more emphasis on content, and in particular text, it is very important to include a considerable amount of text on your pages. However, it is even more important that visitors have a good experience when visiting your website, so the quality of your content and relevance to...
Growing Popularity – Visual Marketing
There seems to be nothing stopping the rise of Instagram. The Facebook-owned photo sharing platform has quadrupled its monthly active users since 2013 ; there is no end in sight to its success. Instagram announced its community had reached 400 million users globally at the end of last year, 14 million of which are in the...
Make use of the description meta tag!
A pages description meta tag gives Google and the other search engines an overview of what the page is all about. The description meta tag can be a sentence or a short paragraph. These tags are important because Google may use them as snippets for your pages when searched by users. Using Meta tags...
Jumping For Joy!
We’re really excited to have been a part of the Jump Xtreme Bolton website launch! After being involved with the project right from the start, developing the brand, website and other marketing collateral we can now finally celebrate it’s grand opening! From start to finish Give The Dog A Bone have worked closely with Jump Xtreme...
Offer quality content and services
Users know good content when they see it and could potentially direct other visitors via blogs, social media, email etc. Creating compelling and useful content and information is likely to influence your website more than many other factors. Consider the words visitors on your page may use – someone with a lot of knowledge...
Make your Site Easier to Navigate
The navigation is key to helping visitors efficiently and quickly find the content that they want/need. Allows the search engine to realise what content on the site is important and what role the page plays in comparison to the whole site. All sites should/do have a ‘home’ page, this is usually the most popular...