Page Titles A Page Title is one of the most important on-page ranking factors and should be treated with care! Your page title tag shows up in Search Engine result pages. Search engines such as Google Yahoo, and Bing use the title tag for the page results. Page Titles are usually around 50-60 characters...
Design & Content Are Key:
How to make the most out of your website Make sure your site has a clear plan to users with links that point to the most important areas of you website. This makes it easier for visitors. Do not crowd your site up with links; keep them to a reasonable number on each page....
Online Marketing
Email marketing Email is a convenient and cost-effective way to tell existing and potential customers about offers, to respond to queries and provide customer support. Email messages can be used to highlight special offers and new products and can help drive traffic to your website. Email marketing has the benefit of lower costs and...
Improving Customer Engagement via the Mobile Phone
The mobile is a powerful tool: 4.8 billion of the 6 billion people on the planet have one with 90% saying their phone is at arm’s reach for 14 hours of the day. Therefore it makes sense that businesses are seeking ways to utilise this small handheld device in communicating with their customers. Yet,...
Basic Website Mistakes You Could be Making
Basic mistakes are the worst kind of mistakes, don’t you think? Are you fouling foul of these six very basic parts of your website? If so, fear not – they’re easy to fix! In 2015, a successful website can be crucial for your business, but often, people get distracted and neglect their website. In...
5 Tips for Effective Web Design
Simply creating a web presence for your company is easy these days. There are many companies out there offering quick setup, templated websites but for your business to really stand out from your competitors we’d suggest you consider bespoke web design tailored to your company’s needs. There are various aspects of effective web design and depending on what...
What is Responsive Web Design & is it for you?
As technology develops in the form of smartphones and tablets so does web design. Before the development of the growth of mobile devices us web designers simply had one main target to achieve and that was to ensure our websites displayed consistently across a range of browsers and operating systems. However, now the aim...