Creating a range of engaging content is essential to your marketing strategy. But how do you actually know if that content is engaging?
Strategies need to be adaptable and versatile, ready to change in an instant to meet the ever-evolving needs of consumers. The only way to stay on top is by tracking your content to see how well it’s doing.
You need to analyse marketing metrics so that you can tweak your plans until your strategy is perfect and your marketing is as effective it can be.
Here are three key metrics you need to study:
Traffic
The most obvious metric will give you a general idea of how your content is doing. You’ll be able to look at any fluctuations and immediately see which content is the most attractive to people. By analysing the views of each post you’ll see a pattern emerge that tells you what you should and shouldn’t be posting.
Comments
Good readership statistics are essential, but are those readers fully engaged? Looking at which content garners the most comments will show you what kind of stuff you need to be pushing to create active and engaged conversations.
Reach
How far does your content go? You can identify this by looking at how many people share your content, how many people talk about it and how many mention your brand. This will give you a good idea of who your audience is and how far they’re pushing your content. If your content is good enough, your readers will market it for you.
There are so many metrics that you can study to get a feel of how your marketing strategy is playing out. The ones discussed above are the most useful in regards to content, but there are many more you can incorporate to get an in depth look at who is responding to your marketing and how. Armed with this knowledge, you can develop and shape your strategy until it hits all the right spots. What are your favourite marketing metrics?